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Video Marketing: Streaming Live To YouTube with Google Plus Hangouts

If your YouTube channel is anything like mine, then when you go into your Channel settings your screen will look a bit like this:

Now I’ve been meaning to dive into that interesting line of text that I’ve surrounded with a nice, juicy red rectangle.

But events overtook me – and before I got into checking it out I was invited onto a Hangout which will then be transmitted as a podcast.

But the interesting thing was that the Hangout was streamed live to YouTube, and then when the podcast finished YouTube automatically stores it so it can be watched at any time in the future.

Here’s what the Hangout looks like – couple of quick caveats, the subject of the podcast is self publishing for fiction writers.  And if you’re offended by F-bombs and bad language in general you probably won’t want to watch to much of this.

But do take a moment to have a peek – it’s very interesting:

The Possibilities

This is really interesting – something that’s been around for about 6 months I think, but that I’ve never checked out before.  In the Podcast itself we talk about some ways that it would be possible to use and re-use the content from this type of recording for your marketing efforts.

But it’s early days – this is something that’s wide open for use in your video marketing efforts.

Any Thoughts?

The second reason I wanted to post was to see if anyone else had interesting ideas on how you could use this combination of a Google Hangout with live streaming to YouTube in your marketing efforts?  And don’t forget, after the live streaming the video is then permanently in place on YouTube.

If you’ve got any thoughts to share, please do so in the comments below.  (And please note, I finally got fed up of the human spammers who post useless, keyword rich comments here every day and I’ve switched to Disqus!)




Comments on this entry are closed.

  • Marina Brito September 18, 2012, 9:57 pm

    Interviewing experts on a Google Hangout and streaming to YouTube would be a great way to add a different kind of content onto your channel. Thanks for the tip! :)

    • Paul_Wolfe September 18, 2012, 10:13 pm

      That’s definitely one way this could be used. Video Testimonials is another. You could also record small training sessions too – I think you can get up to 12 people in a hangout….I’ve seen people use it for ‘Pitch’ Webinars too and have the other people on the hangout give ‘live’ testimonials on the webinar. I’m sure there’s plenty more ways….

  • Chihuahua Zero September 18, 2012, 11:12 pm

    Whee, Disqus! Unfortunately, I happen to start having a minor problem with it yesterday (Blogger sync problems), but it might be because I fiddled with the blog’s HTML.

    Now, I’m considering Google Hangouts, at least going to them. The issue is times. I can only go to Hangouts during the weekends when events don’t interfere, and during evenings and night during the school week.

    But if I want to get serious with Google+, perhaps Hangouts is one way.

    • Paul_Wolfe September 19, 2012, 6:05 am

      I “knew” about them – but never participated in them before. They are a seamless way to do a video conference – being able to stream live to YouTube is gold plated gravy.

  • Sophie Lizard September 19, 2012, 11:21 am

    Well, this is timely! I’ve been to a few Hangouts and I’m thinking over the possibilities for training, as well as for some kind of group vlogging project. I love the ease of letting G+ handle stuff like whose cam feed to feature, and the instant YouTube video creation is undeniably nifty.

    • Paul_Wolfe September 19, 2012, 11:57 am

      The instant YouTube creation feature is incredible. The podcast I was on yesterday started at around 7.45 PM UK time…the guys invited me on around 8.05. The podcast closed about 8.45…after the stream was turned off we chewed the fat for about 10 minutes and then the guys were recording a different podcast so I signed off.

      I checked Jonny’s YouTube channel and the freaking podcast was already there to watch. Incredible feature. (If you can get past the language we talk about how to create a weekly podcast like this, put a call to action into it, and then cut it into 5 or 6 5 minute chunks on specific topics that can then be reloaded to Youtube and optimized with long tail keyword phrases, keyword goals, tags and descriptions, etc).

      Very cool feature. I posted about it because I wanted to see what other ideas people had for using this facility.

  • Jack September 20, 2012, 3:29 am

    I think Hangouts are going to be a good way to train new people on the job. Also if it gets saved automatically and instantly then I guess instead of repeating a program, I can make the trainees watch the saved podcast. I’m going to give it a try now. Thanks for sharing Paul.

    • Paul_Wolfe September 25, 2012, 1:52 pm

      Hi Jack

      Apologies for the delay getting back to you…but using the ‘save to youtube/stream to youtube’ feature IS a good way of combining teaching/consulting with a permanent record of it. (Especially if you are consulting say, making it unlisted once it’s live). I see lots of possibilities.


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  • Tony C September 22, 2012, 12:44 pm

    Hi Paul

    I’m a bit late watching this one as I’ve had to wait to the weekend to get an hour free to watch the video.

    I’ve never seen or heard of a hangout before. You gave some great ideas for putting yourself about on that one. Loved the way the guys all sent silent and gobsmacked when you were giving a lot of video technique tips near the end. If Dave did have the backdrop black to become a real talking head, I wonder if we would see the beard?

    Yo got me too when you mentioned folks not liking to watch talking head videos. I was listening all the time but only looking at it occasionally. Proved what you said.

    I thought if funny that you also mention the humourous side of watching the transcripts that YT put out as that is exactly what I’d said in an earlier comment on here before I found out you mentioned it.

    You mentioned Joanna a couple of times. Which Joanna is it please? I follow Joanna Penn and I know she’s talked to all these guys in the past as they are on her podcasts.

    Thanks for a good informative and entertaining hangout presentation.



    • Paul_Wolfe September 25, 2012, 1:54 pm

      Hi Tony

      I think I emailed you too – in case I didn’t then yes it is Joanna Penn that we were talking about. (SPP Issue 18 I think was the one that featured Joanna).

      The Talking Head video thing is a bugbear of mine…if you are going to make ‘video’ then you have to try and create something that contains visual interest. Otherwise it’s just audio with a backdrop. (Which can work….but it pays to know what you’re trying to achieve).


  • TristanH September 25, 2012, 1:11 am

    Two things: First, I just subscribed to the Self Publishing Podcast. Looks great! And second, I’ve also been trying to figure out how to use Hangouts for marketing purposes. I like the idea of visual training that someone else brought up in the comments here. And like you guys showed in the video, I think it’s awesome that you can create multi-person audio/video like this so easily without worrying about recording Skype calls and all that jazz.

    I’m going to be mulling over this for the next few days… Thanks!

    • Paul_Wolfe September 25, 2012, 1:50 pm

      Hey Tristan

      Nice to see you – been a while! Hope things are going well at your blog(s)???

      Props where it’s due – the podcast is Jonny’s, Sean’s and Dave’s – I was on as an invited guest. But there’s no doubt there are some interesting possibilities for using the steam to YouTube feature of Google Plus for content creation/marketing/teaching etc etc.

      Will be exploring this in the coming months.


  • Thomas September 25, 2012, 4:34 am

    Thanks for this update Paul. It seems like a great idea using these podcasts for various purposes. The comments also have some interesting ideas wherein these podcasts can play an important role. I’m definitely going to get myself registered and give it a try.

    • Paul_Wolfe September 25, 2012, 1:54 pm


      Me too! This technology is so new that there are countless possibilities.


  • Enterprise Mobile Hub September 25, 2012, 7:34 am

    Video marketing is a nice technique to promote business.

  • AliceAnn25 September 25, 2012, 11:52 am

    Its really very nice for about the video marking, its good marketing technique also,and its useful one.

  • Henry September 26, 2012, 4:22 am

    I think Hangouts are going to be the next big thing when it comes to marketing. It is still relatively new and I would like to see how it works on a non-professional front before deciding the various uses I can put it too at work. But I sense that you may have stumbled on to something really good, Paul.

  • Jannet September 27, 2012, 2:49 am

    I think this is a great concept. Along with your post, most of the comments have a lot of innovative ideas where you can use Hangouts. I think as it becomes more popular marketing companies will understand its usefulness and use it in a big way.

  • Paul September 27, 2012, 6:36 am

    These Hangouts seem to have a number of uses as is visible from your blog and your comments. I think in the near future, Hangouts is going to become a primary tool in advertising, marketing, training as well as blogging. Thanks for the update though.

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