That might sound scary at first – here’s what I mean: under each video is a ‘Share’ button. Other people can click on that Share button and get a code which allows them to embed your video somewhere else: another website, their facebook page, a blog, wherever.
This is a good thing.
The whole point of putting your videos on YouTube is to get your expertise, teaching, knowledge, brand, (insert desired characteristic of choice) in front of other people.
The downside to this is that if someone embeds your video elsewhere YOU don’t control the text that will accompany the video – so it’s crucial that if someone finds you on a different platform and engages with your message and likes you (i.e. all the things that video does better than other mediums) that they can easily find you to see more of your messages.
This is where branding comes in.
1. Watermarking Videos: Some people ‘watermark’ their videos. This is where you present the URL of your video on screen for the entire duration of the video. Recommended positions are either the lower 3rd of the video or the upper 3rd of the video. Personally I think continuous watermarking is a little OTT, so I tend to create simple JPG images that act as ‘Chapter Titles’ and have the URL of my website on them.
2. Introduce Yourself/Reference Your Website: This is easily done. A quick statement at the start and end of your video accomplishes this. Here’s the kind of thing you could say at the start of the video: “Hey, it’s Paul Wolfe from One Spoon At A Time Dot Com, and today we’re going to…..” And at the end of the video: “Thanks for watching, I’m Paul Wolfe from One Spoon At A Time Dot Com and I’ll see you in the next video.”
(The close also subtly tells a new viewer that there’s more videos to either go search out and watch, or to expect)
3. Linked Annotation: Youtube allows you to edit a video and insert a text ‘annotation’ in it. And you can link that annotation to another video on your channel. So if you find a particular video is getting shared a lot on other web properties, then add an annotation to the end of the video that when people click on will send them to another of your videos on YouTube. (Which is one step nearer to getting them to your website).
And that’s it. Oh, one more thing:
What If I Don’t Want People To Share My Videos?
There are two options to stop people sharing your videos (even though this is a good thing).
The first option is simply that you don’t upload your video to YouTube. Instead you host the video on your own website.
The second option is to disable embedding on your videos. (The quick way: go to video manager in your Youtube account, select video to ‘edit,’ edit Sharing and Broadcasting Options, and tick the check box that sets your video so that ‘external sites may not play and display your video.’)
YouTube is an integral part of your Video Marketing strategy – but it does allow other people to display your videos outside of your control. (This – IMO – is a good thing).
So make sure you have branding on your videos so that if a new viewer finds your video on another site they will be able to get back to you easily. (Key information: your name, your site URL).
If you don’t want other people sharing your videos for whatever reason, then there are various ways to self host your video that are relatively cheap.