Three Great Videos To Help You With #Videomarketing

by Paul Wolfe on December 15, 2011

Today’s post is a short one – but important.

If you’ve been here a while then you know that I talk about video on a semi-regular basis.  And I get several emails asking about videos too. And my friend Adrienne Smith ‘named and shamed’ me to get me to commit to a video guest post on her website:

How To Get More Views On YouTube

In the comment thread on that post at Adrienne’s blog I was asked if I do video coaching.  And the answer is that I kind of do…but my ‘video speciality’ is teaching how to get more eyeballs on your videos once they’re finished.  Because this is what I’ve been doing on my bass guitar site for the last three years – I’ve been using video to drive traffic to my website, get subscribers, foster the ‘know like and trust’ equation and help turn that website into a pretty successful online business.

But what most people usually mean when they want ‘video coaching’ is the nuts and bolts mechanics of video:

  • How to set up a video camera
  • How to set up a microphone
  • How to set up lighting
  • What kind of backdrop to use.

And that’s not the kind of ‘video coaching’ that I do.  Which is a shame, because the need for that kind of coaching is only go to grow as video becomes even more mainstream.

Here’s The Good News

The Good News is that help is at hand.  I have a Mastermind Buddy called Steve Washer who teaches exactly that.  Not only that, but he’s one of the ‘good guys’ too.  There are so many sharks out there hyping up their claims that sometimes you don’t know who to trust, who to believe and where to turn.

Now I can write here until I’m blue in the face about Steve, about how good he is as a teacher, or how nice a guy he is to go with that and yada yada yada.  But you can find out for yourself.

Steve is in the process of launching a Sales Letter for Video course – and he’s using one of the standard launch models that we’ve all seen around on the old Interwebz where he’s providing good content in exchange for your email address, and then at the end of his content he’ll pitch you his course.

Here’s the thing: you should go opt-in to this launch list just to access the free content.  It’s that good.

http://www.sellonsite.net/

Seriously I don’t give many people ‘golden ticket’ recommendations to borrow some of Steve’s language – but Steve gets that kind of recommendation from me.  The price of your email is a very small price to pay for the great quality content you’ll be able to access in return for that email.

And yes, there is a Sales Pitch at the end of his content series…but you’re not obliged to buy anything.

Win A Camera and A Scholarship

Oh, and one final thing, Steve is running a competition too.  And one person who opts-in to watch his series of videos will win a Camera and a Scholarship to his Video Sales Letter course.

So if video is something you’re interested in – then you should definitely check Steve’s series of videos out.  Here’s the link again:

http://www.sellonsite.net/

Remember, access to these videos will only cost you your email address.  And I’ve not had to chance to watch all of Video 2 – but Video 1 on its own is worth it.  Seriously, you’ll learn a shed load!

{ 7 comments }

Adrienne December 15, 2011 at 5:11 pm

Hey Paul,

Shamelessly, I’m guilty!!! But you’re the man and who better to learn from then you! You always give us such a wealth of information just here in your blog. I was blown away but the guest post you did at Firepole Marketing and you laid out what we all should be doing in order to get more views. Heck, YouTube even wants to help us do that. You can’t get much better than that.

I’ve seen Steve’s information he’s shared over here at your place and have no doubt that his videos are something we all should grab and learn from so you can bet I’m going to run right over there and sign up. My Mom didn’t raise no fool! :-)

Thanks Paul for your quality advice and for always sharing the best tips that help make us better marketers.

You rock my friend!

~Adrienne

P.S. Thanks for the link love, you KNOW I appreciate you!

Paul Wolfe December 15, 2011 at 5:21 pm

Adrienne

Don’t worry about the link love! I don’t play the ‘Google Game’ so I’m always happy to link to posts and websites of value to my audience.

Steve’s free videos are definitely worth the cost of an email – as I said, he’s one of the good guys. And truth is, he’s MY ‘go to guy’ when I have a technical question. He knows what he’s talking about – and he’s been working for two years or so to distill that knowledge down into a format so that it’s accessible to video newbies. I’ve been looking for a video that Marina did after taking Steve’s Course….but will have to email her. When I find it – and providing she gives permission – I’ll embed it here so you can see what Steve’s students produce.

Paul

And PS you’re wrong about one thing. I don’t share all the best tips – they are all kept squirralled away for future release in eBooks and Courses!!! LOL!

Ruth - The Freelance Writing Blog December 15, 2011 at 5:22 pm

Trusting your recommendation! Opting in now. Watch for ‘new and improved’ video on my blog.

Paul Wolfe December 15, 2011 at 5:25 pm

Hey Ruth

Seriously, it’s the cost of your email address. Believe me, it will be worth it. (And an angle just for you….video is only going to get bigger and bigger…the people who realize and learn how to prep video scripts and start selling freelance services to do that are going to be the thought leaders in that market and will get the best rates…)

Paul

Kevin K Lau December 15, 2011 at 9:51 pm

Making videos is a handy tool to have in your marketing toolbox. It’s a quick way to relay information to your audience. Videos also give variety to the content that people look forward to receiving from you.

Paul Wolfe December 18, 2011 at 8:13 am

Kevin

Thanks for stopping by. I think in 2012 people will start to realize that video is not an option, but a necessity. With the explosion in mobile devices, videos come across a lot better than text does on mobiles. Plus video is just gonna grow. And grow. Those people who start now and take the time to get their videos better will have a significant advantage over their rivals. It should be a no-brainer for most people!

Paul

Jens P. Berget December 26, 2011 at 11:47 am

Hi Paul,

This looks great. I’m starting to create some videos showing people how I do things online. I’m not showing my face yet, but I’m talking (in English). I need all the advice I can get, because this is a huge step for me.

Happy holidays Paul.

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