Product Review: Affiliate Marketing Without The B.S.

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In today’s post I want to have a detailed look at a product recently released by Steve Scott from www.stevescott.com.

That product is called Affiliate Marketing Without The Bulls**t

Before we gets started with the review let me just lay out some disclaimers for you:

• (i)  If you go check out Steve’s product as a result of this review I won’t earn a cent from it.  Any links here are non affiliate links.
• (ii) Although I don’t ‘do’ Affiliate Marketing per se, I’ve read a bunch about it, attended Webinars etc etc, watched affiliate marketing product launches as part of my ongoing efforts to expand my domain map.
• (iii) On Page 3 of Module 1 of his Course, Steve writes: “…I created this course for special people who know a real business requires real work.  LAZY PEOPLE NEED NOT APPLY.  (My emphasis). If you’re looking for a magic bullet you’re in the wrong place.

So let’s dive in.

So What’s Affiliate Marketing Without The B.S. About?

It’s not rocket science to know this course is about Affiliate Marketing!   But Steve takes a different approach to affiliate marketing than I’ve seen before.

Most guys teaching affiliate marketing that I’ve seen take the approach of creating multiple sites in multiple markets.  Maybe selling one or two products from each site – and selling them from a website that contains only a few pages of content.

Steve’s methodology is to build an authority blog that attracts traffic – and gets people to subscribe to an email list.  And then the majority of the actual affiliate marketing is done via email broadcasts and autoresponder sequences.

Now this ‘model’ is one that’s used by lots of successful online businesses – and not just affiliate businesses.  What Steve’s done is adapt that model to suit affiliate marketing – and then explain how YOU can do that too in the course itself.

Building an Authority Website – and then monetizing that website via emails with affiliate offers is a business model with several distinct parts.  Steve breaks down those parts and delivers 8 Modules explaining how he does it.

You can see a more detailed explanation of each module on Steve’s Sales Page, but here’s a brief description of each module:

1) Module 1 – Superior Affiliate Mindset Explained

Steve’s first module contains the phrase I quoted above: Lazy People Need Not Apply.  This encapsulates the reason that I like Steve’s blog – we share beliefs that the best way to success is via hard work over time.  (In fact it’s not just the best way…it’s the only way).

Module 1 is about the mindset needed for success using Steve’s model of affiliate marketing.  There’s some info here that applies to all online businesses – not just those based on affiliate marketing – and Steve then lays out a map for what’s needed to succeed with his model.  Which he then builds on in subsequent modules.

2) Module 2 – The Affiliate Research Formula

This module is all about finding a profitable niche that you can look to become an authority in.   Steve talks about why it’s important to choose a good, narrow market and looks at several places where you can do research – both in the ‘researching ideas’ phase and for generating content ideas once you’ve made a final decision.

Steve gave away a copy of this module on his blog as part of his pre-launch strategy and to give people an idea of the quality of his materials.  You can still find that here.

3) Module 3 – Affiliate Niche Domination

Module 3 is about becoming an authority in the Market that you’ve chosen to enter – and the ways you can do that.

This ‘step’ will take time in most markets – remember that Steve’s approach is about building a business over time, not about making money over night.  There are some lessons on branding and USP too.

4) Building A Rock Solid Affiliate System

This module covers the basic steps needed to get your website up and running – from registering the domain name, to creating an opt-in bonus, to building a squeeze page and the rest of your site.

This is your ‘authority hub’ if you like – where you will drive traffic, and get them to subscribe so that you can then develop your relationship with them via email. Which leads us to Module 5.

5) Proven Email Income Strategies

This Module is worth the entry price on its own – it’s all about building a relationship with the subscribers on your email list, and then generating revenues by sending emails with links to quality products.

Email marketing is a topic that everyone one kind of knows about, but don’t actually know much about it.  Perry Marshall is probably the industry expert on this – he’s produced numerous ‘Autoresponder Bootcamp’ type products.

Steve does a great job of teaching you about Autoresponder sequences – what to do, what not to do.  Loved this module.

6) Lifelong Traffic generation Blueprint

For your affiliate marketing system to work, you need traffic.  Module 6 is an overview on getting traffic to your site and covers Article ~Marketing, Blogging,  Podcasting, Pay Per Click, SEO, Squidoo, Video Marketing and Social Media.

These aren’t the only ways to generate traffic of course – but if you asked industry experts to make a top 10 list of traffic strategies, these would probably all be on them.

Now Steve only gives an overview of each method – but he’s very clear that each topic could be a course on its own and that he’s giving you pointers for you to get started.

7) Next Level Affiliate Marketing

The previous modules deal with the basics of Steve’s system.  In Module 7 Steve tells you how you can step it up a gear and leverage what you’ve already built to generate greater revenues.

One thing that I’m guilty of NOT doing is given an overview here – testing and tracking.  And I know the importance of Testing And Tracking – but I don’t do it.  (How dumb am I?)  So that’s something that I have to change…the information here gives me a starting point.

8)  Affiliate Success…Made Simple

In this final module Steve talks about core learning he’s taken from doing affiliate marketing that have streamlined his systems and maximized his effectiveness.

And there’s a golden section on 20 Mistakes and how to avoid them – some great content in that section.

9. Quick Start Guide

There’s also a quick start guide that steps you through Steve’s suggested sequence and refers you back to the pages you need to reference anything.

This is a great way of both giving you an overview of the material when you’ve read it, and giving you a blueprint for actually implementing.

And that’s vital – because it doesn’t matter how good the information is, if it gathers virtual dust on your hard drive you’re not going to achieve any success or generate any revenues.

My Thoughts On Affiliate Marketing Without The BS

Steve is a guy who’s walking the walk – he’s been working online as his full time job since 2005.  And he doesn’t claim he’s fabulously wealthy – but he lives life on his own terms (e.g. a 7 month backpacking trip around Europe last year).

This course is a result of his experiences on his journey.   So all of these strategies are battle tried and tested – they’re not theory.  They WILL work.

And even if you don’t plan to become an affiliate marketer the course contains valuable information that more than justifies you investing the modest price that Steve is charging.  Even though I consider my domain map to be pretty wide, for me the sections on Tracking and Testing and Autoresponders were verrrryyyyy interesting and of high value.

If you plan to set up a traditional website, build an audience and become an authority, and monetize that authority website by selling your own products and services, Steve’s course gives you the blueprint for setting up your own website to do exactly that.

The major difference is that you build your own products and services into your Autoresponder instead of affiliate products.

(You’d probably want to set your website up a little differently too – but the general principles are the same.)

Summary – Do I Recommend Affiliate Marketing Without the BS?

The answer to that question is that I do recommend Steve’s course – IF using affiliate marketing to produce one of your income streams is actually one of the monetization goals you have for your website.  The Course has got lots of great information – and provides the right foundations to build a successful online business based on affiliate marketing.

The Course is relatively cheap – I’ve seen other affiliate marketing courses that cost 10 times as much and covered less ground – and you’re covered by Steve’s 60 Day Money Back guarantee.

Here’s the Sales Page again – remember this is NOT an affiliate link:

Affiliate Marketing Without The Bulls**t

If you’re still not sure, here’s a link to Steve’s ‘Start Here’ page on his website.  On that page you’ll find a bunch of links to some great and detailed articles:

Steve’s Start Here Page

(Paul’s Note: even if you’re NOT thinking of buying Steve’s course or checking it out – you should still go here and read a bunch of the articles Steve’s written.  He’s linked to some great content here.)

Your Shout

If you’ve bought Steve’s Course you can add your thoughts below – if you’ve got any questions you want to ask me about it, please do so.

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1. Affiliate Marketing – The Good, The Bad And The Downright Ugly
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Tagged as: affiliate marketing, product review, steve scott, without the BS