or this one from Marcus Sheridan (The Sales Lion):
But video is so hard, right? Actually, it’s not….but whilst you’re climbing the learning curve of video you can start leveraging other people’s videos in your content marketing!
Leveraging Other People’s Videos Part 2
In the first part of this mini-series within a series we looked at using Video Responses to respond to popular videos in your market area or niche.
But what if: (a) your video response doesn’t get approved and never appears or (b) you disagree with someone else’s popular video?
Here’s the answer:
Embed their video on your blog or website.
Most people use Youtube as the main plank in their video strategy, and by default the ‘embed’ code is enabled and few people disable it. From a YouTube SEO point of view you get extra ranking for your video the more times it is embedded on other sites….so YouTube actively encourages it.
So you can build a content page around someone else’s video!
A Quick Example
Here’s a quick example to show you how easy it is to do. Here’s a video of my gardening friend Mark talking about seaweed as a fertilizer…whilst lying in 2 tons of seaweed in his wetsuit:
Now here’s how I put this on the blog here.
1. Go To The Video on YouTube and Click The Share Button:
2. Copy And Paste The YouTube URL That Appears:
When you click the ‘SHARE’ button a text box with a highlighted URL will appear:
3. Paste The URL Into your Blog Post (Smart YouTube plug in)
Then you paste the URL into your blog post like this:
If you look closely you’ll see I added a lowercase ‘v’ after the ‘http’ part of the address code. That ‘v’ stands for video and tells the plug in I have installed that this is a video, and it does the rest. That plug in is called the Smart YouTube plug in and has worked really well and it’s really simple to use. (Though there are a bunch of other similar plug ins too).
And that’s it.
It took about five times longer to take the screenshots than it did to actually embed the video.
Paul’s Note – there are different ‘embed’ options too if you have a static HTML type site, or want to embed in a different way.
Once You’ve Embedded The Video
Once you’ve embedded the video on your website or blog, then create your post around it. Either disagree with the content of the video, or agree with it and take it further. Or if it’s a really great piece of content that your audience would love, share it with them and you’ll get kudos for bringing it to their attention.
If you created a video response as we talked about in Tip 14, and it’s not been approved, then you could use your post to embed the original video and then embed YOUR video as an answer to it. We talked about building relationships in Tip 14, this is an opportunity to build a relationship by emailing the creator of the embedded video and telling him about your post, sending a link and inviting a comment.
If you get lucky the original creator will tweet or facebook the link to your post to their audience. That’s bonus traffic – but something that you could aim for. Most curators of content, whether video or written content, don’t seem overly concerned with building relationships.
Embedding other people’s videos on your blog or website is a great way to leverage someone else’s video for your audience. And it’s also a great way to create a quality post with a minimum of effort – and it’s really easy!
One caveat though…if you’re building an authority type site I’d suggest experimenting with how frequently you do this. And I definitely recommend learning and posting your own videos too! If you want to get really into content curation with video you might be interested in this…
Content Curation With Video – The Kindle Book!
The concept of using other people’s concept for your benefit is nothing new and is generally referred to as curation. Examples of well known blogs that use content curation include The Drood Report and The Huffington Post.
Video is a natural medium for curation and will be discussed at length in a module of my upcoming course. And I’m pleased to announce that I’m writing a Kindle eBook on this topic that will be published by my buddy Sean Platt’s Kindle Publishing Company Sterling And Stone (hope I spelt that right!). You should check Sean out at The Digital Writer.
Sean rocks – as an example check out this post excerpted from their latest publication:
Not only is it a cool post – but you can download the Kindle book free for the next few days! Head over there and say Hi, and tell Sean that I sent you!