Content Marketing With Video Tip 12 – YouTube SEO

by Paul Wolfe on April 10, 2012

If you’re going to use video in your content marketing mix then YouTube should absolutely be part of your strategy.

And if you’re going to use YouTube you need to learn how to optimize your videos in accordance with YouTube’s guidelines.

There’s a resource that YouTube themselves publish that is required reading for video content marketers – it’s called the YouTube Creators Playback. Here’s a quick video that YouTube made about it:

And here’s where you can download the latest version:

http://www.youtube.com/yt/creators/playbook.html

Youtube update this publication periodically so it’s worth bookmarking and checking for new versions.

Tagged as: content marketing, content marketing with video, video, video marketing, youtube creators playbook

{ 6 comments }

Reese April 10, 2012 at 6:03 pm

In these day and age, if you are marketing in the internet you have to explore all the options that you have to reach a wider audience. Using youtube videos is always a great tool to use to reach out to a more diversified market but you have to do it the righ way else it’s just going to be a big flop and a waste of your efforts and time.

Ryan Hanley April 10, 2012 at 7:05 pm

Geez… I create a pretty decent amount of YouTube fodder and I didn’t even know that video existed… Definitely my bad.

Thanks for sharing Paul.

Ryan H.

Paul Wolfe April 10, 2012 at 7:07 pm: Dont worry about that – make sure you go read the Playbook and understand it!

Teyona April 11, 2012 at 12:16 pm

Social media especially Youtube are playing significant role in promoting your site. In internet marketing, you must know different ways to rank your site. Great content Paul. Thanks for sharing.

Pete Goumas April 13, 2012 at 12:27 pm

Hi Paul,
I think content marketing with youtube always work and it requires to learn little techniques and you will be then able to achieve you goal.

Gerald Martin April 23, 2012 at 7:41 am

People like it more when they see videos on your site rather than just walls of text as your content. I think most people have always been that way; more are stimulated and entertained by images and videos. There’s one thing about YouTube videos, though. You really have to spread it around to get views, and you have to make the content in such a way that it could become the next Internet viral hit. The video’s not just going to sit there and get views.

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