This is the first in a short series within a series on Video Guest Posting. Before I go into some strategies and tactics on Video Guest Posting (which will be later posts in this mini-series), here’s an example of a ‘video guest post.’
Background On The Video Guest Post
Danny Iny from Firepole Marketing recently answered over 40 questions from his readers with a video answer to each question.
So here are three of those videos – and the topics I’ve chosen are to do with publishing and books.
Video 1 – How To Publish A Book
Video 2 – Who Can Develop A Marketing Plan For A New eBook
Video 3 How To Compensate Collaborators
Some Quick Thoughts On The Benefits Of Video Guest Posting
(i) There’s no penalties for ‘duplicate content.’ In fact the reverse is true, YouTube counts each of those embeds as a ‘link’ and each of those videos will get ranked better as a result.
(ii) To truly be a ‘guest post’ the author of the videos needs to be available to answer questions. So as a quid pro quo for embedding the videos Danny Iny has promised to make himself available! So if you have questions on any of these videos, then please drop a comment below.
(iii) Danny’s Videos will go in front of a new audience. That’s the ultimate goal here – to get more people checking out your content. And from Danny’s point of view he’s created the videos already – all he has to do is answer questions. (See ii above).
(iv) Imagine the potential for Danny if he can get 10 bloggers to do something like this?
(v) If you have to create a special video for a video guest post, then you can put it on YOUR YouTube channel – so as well as being on someone else’s site, it can also attract traffic via YouTube (and other video aggregators).
If you’re talking with someone about a video guest post, and they’re up for the idea BUT they want to host YOUR video on THEIR channel then either: (a) tell them – politely – that this is not acceptable or (b) ask for a payment that’s commensurate with your time investment creating that video.
I’ll talk more about Video Guest Posting in the next couple of posts….but it’s something I’ve personally benefited from in terms of traffic, links and customers. If you have any questions for Danny, fire away below.
The Content Marketers Video Playbook
Video Guest Posting is something I deal with in detail in my new course The Content Marketers Video Playbook – the course goes live on Friday, July 5th.