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Ask The Readers: Facebook Traffic

facebook trafficSo I’ve been reading forever that Facebook is a place to get good traffic for your website.  And I’ve been thinking of targeting Facebook specifically for my how to play bass website.

The bulk of my 500 or so unique visitors a day to this website comes via the Video Sharing sites – places like YouTube, Blip, Viddler, Metacafe, Howcast, etc.  And the bulk of the traffic via video sites comes from YouTube.

And whilst that’s great – I don’t want to rely just on YouTube.  I’ve read too many horror stories of people who relied on say Google for traffic and then got cut in an update and saw their traffic literally die overnight.  Or people who set their websites up on third party sites like Blogger.com or WordPress.com and then had their site deleted.

So the next obvious choice for the bass guitar website is Facebook.

Now I don’t know much about Facebook – and that’s why I’m asking you guys to help me out!  Plus if we can get a good dialogue of tips and tricks going in the ‘Comments’ section then this post will be a good resource for other folk in a similar position.

So first of all, I’ll lay out what I’ve started to do – and then you guys can tell me what I’m doing right and what I’m doing wrong!

My Bass Guitar Facebook Strategy

I’ve been on Facebook for a while – but pretty much ignored it for most of that time.

But I’m changing that.  Here’s my strategy laid out in steps:

1) Named Facebook Page

I set up a Facebook Page under a name that is directly linked to both my bass website and my YouTube name – How To Play Bass Dot Com:


2) Customized URL For Named Facebook Page

I know that once you have 25 likes you can customize the URL of that page – so far I’m up to about 15.  I’ve reached out to my paying subscribers today and told them that they can connect with me on Facebook, and asked them to like the page.   At some stage later today I expect to pass that 25 Like milestone and will then customize the page name so that I can send direct links.


***Paul’s Update – 13.08 GMT – just passed the 25 likes, so customizing the URL as we speak***

3) Video Content To Share On Facebook

I’ve been creating a video a week for YouTube for last two and a half years now – so I’ve got a nice, juicy back catalogue to draw upon to share on Facebook.

Now I can link to my videos on either YouTube or one of the other video aggregators – and make a comment about the link too.

And because the majority of those videos were uploaded via TubeMogul, I can post them directly to Facebook with the click of two buttons.  (The only drawback with this is that TubeMogul posts this to my personal page and not my How To Play Bass Dot Com page – need to work out if that can be changed, and then change it).

So if I posted a new video to Facebook every other day I’d have a years worth of fresh content to share.  Plus at the end of that year of sharing already created content I will have created another 50 plus videos – so there’s another 100 days of content!

Plus I’ve got some articles to share that I wrote on a sadly neglected blog – it’s time to kill off that blog.  But the articles can be repurposed and reused.

So I have a TON of content to share without having to create specific content for Facebook.

4) Content Curation

The guys and gals who make up my target demographic really like video.  And like having videos to watch and be recommended – so I also plan to make my wall look busier by curating content from YouTube.

Here’s an example from earlier today – I curated some videos about a bass player called Pino Palladino (you can call him Pino, I call him ‘God’).  In the middle you’ll see a video highlighted in a red box – that’s a link to a video of mine on the ‘Toob:


5) Putting Myself In Front Of Bass Guitar Pages With Lots Of Fans

Once I’ve built up some content on my wall there are three Facebook bass sites I plan to interact with.  One of them has 40,000 plus people who ‘like’ that page.  The other two have 10,000 plus each.

Here’s an example from this morning:



6. Directing People to Subscribe At My Website

This is the ultimate goal of my Facebook strategy – to get people to go to my website and become a subscriber to my free newsletter.

There’s a link on my profile to my website – plus it tells people what they will get if they go over there and subscribe.  And I’ll insert links to my website with a call to action in appropriate Status Updates.

Now It’s Your Turn

So here’s how you can help me (and others in my position.  Please post in the comments below and tell us:

  • 1)   What am I doing right?
  • 2)   What am I doing wrong?
  • 3)   What else should I be doing to drive Traffic via Facebook?

Looking forward to this – fire away!

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Comments on this entry are closed.

  • Ashvini July 14, 2011, 10:15 am

    Hi Paul,

    I am myself a electric guitar player( intermediate waiting to get advanced) though not professionally and I am going to check out your site soon.
    Also the strategies you have implied make great sense. For a site like yours(bass playing) it makes a lot of sense to have videos that others can watch and learn. Best wishes.
    Best regards,

  • Ankesh Kothari@SuccessNexus.com July 14, 2011, 10:19 am

    If you share everything on facebook – what incentive do they have to come visit your website – if its the same content?

    Instead of sharing all the same content, maybe you could treat facebook as a discussion outlet. And provide incentives for people to share your stuff on facebook.

    I like the idea of piggy backing onto other groups on facebook.

    • Paul Wolfe July 14, 2011, 10:23 am

      Hey Ankesh

      Thanks for stopping by.

      I don’t share everything on Facebook – and like YouTube Facebook is really poorly laid out if you’re actually looking for something specific. Whereas on my website it’s much easier to search for and find specific song tutorials.

      I do intend to use Facebook for more ‘community style’ discussion – which is missing from my paid membership. That’s email only – so people can interact with me, but not each other.

      That make sense? And do YOU use Facebook at all.


      • Ankesh Kothari@SuccessNexus.com July 14, 2011, 10:30 am

        Thanks Paul.

        I don’t use facebook for marketing all that much. Never figured out what to do with it that can’t be done with email or a forum on the website. Their Like it feature was good – but its been diluted now – because the pages you like off facebook don’t show up in your stream prominently.

        I see huge advantages of the facebook ad platform – targeting people based on what they have liked before. But have not experimented a lot with it yet.

        If I was planning to go with facebook strategically on a bigger scale – I would look into creating an app. Because app updates still show in your stream – and would get your fans friends to notice you.

        • Paul Wolfe July 14, 2011, 12:05 pm

          The reason I’m trying Facebook out is that there it’s one of the places that my audience hangs out. I KNOW this for a fact – at least 50% of my paying subscribers are on Facebook. So it follows that there are other guys just like them that haven’t found me yet.

          I;’ll keep you posted how I get on. Thanks for your input.


  • Neil Smith@Life Insurance New Zealand July 14, 2011, 10:24 am

    1) Marina, a frequent commentor here has a source of fantastic code, ask her for her source of information on a sign up bonus, and how to do all that. She knows someone who knows FBML the language.

    2) Visit your page every day.

    3) Make excellent use of the discussions section.
    For example, in one of my facebook pages I look after where we have 90 on the page so far, this is what I did.
    A) we get an email question.
    B) we post the question and the answer on the discussion section, (which google loves)
    C) we link to that section on the main page of the facebook.

    4) Once you’ve done that, incorporate the question and its answer into your website copy.

    The facebook page I refer to is a NZ only page and I won’t reference here. : )

    5) Use networked blogs. (Really important).
    In my life insurance website, I am on page 1 of google.co.nz for my chosen keyword phrase, I’m #6 on my blog post, # 8 with a directory listing, where I appear first, – for now, and #9 with my “Networked Blogs” listing, through facebook. I have a miserable number of only 26 people following me on that facebook page : ( It all depends on how you promote it. : ) )

    6) Expect that you’ll have much less than 500 visits per day on facebook. Facebook is not everything! I mean, the new boy on the block is Google+!

    I hope it goes well for you.

    • Paul Wolfe July 14, 2011, 12:01 pm

      Hey Neil

      Some cool tips there – thanks.

      I had a chat with Marina last night via Skype (gotta love technology!) and she recommended that I get started without the Sign Up bonus on Facebook. (Especially as my goal is to get people to subscribe via my website!).

      The Google + thing – I knew someone was going to mention it. The bass guitar audience isn’t savvy enough to get into yet I don’t think. Twitter is a waste of time for that audience – yet for One SPoon it’s one of the primary sources of traffic. (Google + will be good for One Spoon too).

      Question: What’s a ‘networked’ blog that you refer to in Number 5 – can you explain more.

      And I don’t expect 500 visits a day – even a 10 th of that would make it worth while.


      • Marina Brito@Defeat The Cousin July 14, 2011, 5:33 pm

        Hey Neil,

        Thanks for the vote of confidence. :)

        My facebook page (at Facebook.com/Fairfax.Home.by.School) doesn’t use the “discontinued” FBML, but rather widely-accepted HTML.

        And Paul, I’m happy to share the code with you for when you are ready but, as we discussed, I didn’t feel that you HAD to have a page like this to get going at the beginning.

        Instead, my suggestion is to edit your avatar (the long picture of you on the left side of the page) and add some text to invite visitors to “Like” your page so that they can receive your videos on their feed.

  • Trisha Cupra July 14, 2011, 10:27 am

    I have no idea. But I had to correct you when I read “…third party sites like Blogger.com or WordPress.org”.
    WordPress.org is the self-hosted WordPress site, for downloading WordPress to install on your own hosting account, and for support.
    It’s WordPress.com that is the hosted ‘third party’ service.
    Sounds like I’m being a fusspot, but there’s a world of difference between the two.
    And I could be wrong, but years ago when I had a Blogger blog, I was self-hosting it, instead of using their hosted Blogspot service. Not sure what they offer these days.

    • Paul Wolfe July 14, 2011, 11:58 am

      Hey Trish

      You’re absolutely right – I will edit that in 5 minutes time. Thanks for correcting me.

      Blogger blogs are reputedly about to go the way of the Dodo – Google is terminating the service.


      • Trisha Cupra July 14, 2011, 12:01 pm

        Whoa – I hadn’t heard about that. But I am hearing an angelic chorus in my head…

        • Paul Wolfe July 14, 2011, 12:06 pm

          Ha ha! I like that.

          You wanna speak on Skype later (tomorrow for you) about your Mastermind Thing?


          • Trisha Cupra July 14, 2011, 12:34 pm

            Ha ha. Like another Caver who I will not publicly name, I’m allergic to speaking on the phone, even Skype. Very weird, I know. But if you don’t mind the very regular scream, shout, or crashing noise caused by toddlers in the background, my Skype name is trishacupra :)

  • Neil Smith@Life Insurance New Zealand July 14, 2011, 11:00 am

    What facebook does for us is it provides exposure. I use one trick, and that one trick, used for about a week or 10 days, significantly increased our sales on the website, for longer than we used the trick for.

    What’s the trick?

    Using a business page, log on as that page (switch users) and go on a related liking spree. Don’t comment.

    DON’T Comment. Just like.

    Don’t appear like a ***mmer. Just be cool, calm and Paul Wolfe like.

    People will find their way back to your page, and decide if they like you too.

    It’s such a productive way to waste time, and enjoy what facebook was designed for.
    It only works on business to business interactions. That is where all the action is these days anyway.

    I hope that helps. It has helped us go from 40-50 to 90 likers. I must be time for another liking spree…

    One another page we went from 30+ to 53 likers during the same time frame, doing the same thing, but on an international audience, with a “needle head” sized niche market.

    It requires work. But it’s netWORKING on steroids when you get it right, and particularly if you find a way to link it in with email contact as well, once you build their rapport with your page.


    • Paul Wolfe July 14, 2011, 12:03 pm


      Once again – thanks for more tips. I may follow up with an email if that’s OK….


    • Allie | Ramblings of a WAHM July 14, 2011, 2:48 pm


      I like that! “A productive way to waste time”.

      I am going to try this “liking spree” today and if it works out, I may have to schedule in some more.

      Thanks for that awesome and easy tip!


      • Neil Smith@Life Insurance New Zealand July 14, 2011, 9:58 pm

        Allie that’s great. I’m sure it will make yuou a super Wahm! We’d better be sure to use a small s for the sakes of Liz and Mel! (At SuperWahm)

        I think you’ll find it works really well.


  • Daniel M. Wood July 14, 2011, 11:29 am

    I can add one tip Paul.
    You can add a subscribe to newsletter on facebook if you are using Aweber. They have a app that lets you put it on your page.
    You can see mine on facebook.com/lookingtobusiness
    under photos on the right side you have a link to “join free email course”.

    • Paul Wolfe July 14, 2011, 12:02 pm


      Thanks for that – that was something that I didn’t know. Be implementing that today….this is EXACTLY why I made this post. To learn stuff like this!
      Thank you so much.


  • Allie | Ramblings of a WAHM July 14, 2011, 3:01 pm


    I am no FB guru on the business front, I only have 47 followers right now. BUT I can say they love conversation and sharing. But my audience is women and we like to talk, duh! We can get a little engaging, even at 47.

    I do use FB on a personal level too and people there are expecting conversation and sharing. It’s easy and fun, why not.

    Everyone here has great tips. Did I read you have a landing page? If not, get one. Email sign up, that was mentioned. I don’t really have a any tricks of the trade so I’ll be back to see what else pops up in the comment section.


    • Paul Wolfe July 15, 2011, 6:28 pm

      Hey Allie

      Thanks for stopping by – I’ve been thinking for a day of trying to ‘chew you out’ to pay you back for your fun and games with me on Ingrid’s blog! But couldn’t think of anything…so thought I ought to reply!

      One of the things I like about Facebook is that it’s a great way of ‘curating’ content – and using that curated contact to deepen the engagment rate with some of my clients.

      Still learning…but it seems to be going in the right direction!


      • Paul Wolfe July 15, 2011, 6:29 pm

        Yeah, I need to do the liking spree as well.

        neil – do you know if it works for your ‘As Page’ as well as your personal profile?

  • Sheila Atwood July 14, 2011, 7:45 pm


    I have been learning about Facebook too. I have come across a couple of things I really like. One is a WordPress plugin that creates your Facebook page from WordPress. It is really simple to add aWeber, Likes and a store to your Facebook page. It is well worth a look.

    The next thing I am looked at is a way to add a coupon to your fan page. I saw this app in action at a seminar I attended the other night. It is pretty slick. http://netmarketinggame.com/2CO/FBCoupons/

    In the seminar they were pushing “likes” as the main focus of your fan page and doing PPC on Facebook. They were having huge success with both. They were getting a lot of likes with using something in this vain…”Click like if you love your pet” … “Click like if you love Rock and Roll”.

    By the way these are not affiliate links. Just giving you some ideas since I am on the learning journey myself.

    • Paul Wolfe July 15, 2011, 6:26 pm

      Hey Sheila

      Thanks for stopping by and sharing some of your findings! As a result of this post I’ve got some cool ideas and I’ve started putting some stuff on my bass guitar facebook page…and I think it’s going to generate some interesting community, which will help increase the engagement with my paying subscribers!

      And hopefully other bass players finding the page will see what’s going on and see that engagement as a kind of ‘sideways’ testimonial! And my subscriber rates will go up! That’s the theory anyway.


  • Neil Smith@Life Insurance New Zealand July 14, 2011, 10:08 pm

    Sheila, that is a great line up of stuff. I don’t think I knew any of that!

    As we also use WP, I’ll need to review those too. What a wonderful learning post this one is Paul.


    • Paul Wolfe July 15, 2011, 6:24 pm

      power of the group….that’s why I like to put questions out there – you get answers and learning that would take you months of research to find yourself.

  • Ana @ Aweber autoresponder July 15, 2011, 7:27 pm

    You are so right when it comes down to diversity of traffic, Paul – should never put all your eggs into one basket. I actually just wrote a lengthy post on that: http://www.trafficgenerationcafe.com/website-traffic-source-search-engine-referral/

    As far as FB is concerned, looks like you are off to a good start, plus got some good feedback from your commentators.

    The one thing to remember is don’t get sucked in – it’s a black hole of a lot of wasted time! :)


    • Paul Wolfe July 15, 2011, 7:29 pm

      Heya Ana

      I was thinking of doing some blog trawling in an hour or so – and I think TGC is second or third on my list for a visit! So I’ll definitely check that post out: thanks for linking!

      Yeah – I think the important thing is to keep the Facebook down to managable time periods. Whilst I want to create some community – I don’t want it be be the black hole you talk about!

      Thanks for stopping by….I’ll be swing by your place later! Have a great weekend.


  • Marina Brito@Defeat The Cousin July 15, 2011, 7:28 pm

    “I’ve reached out to my paying subscribers today and told them that they can connect with me on Facebook, and asked them to like the page. ”

    One more thought – you could also ask your NON-paying subscribers to Like your page.

    Have a great weekend,

    • Paul Wolfe July 15, 2011, 7:30 pm

      Ha ha – ahead of you there!

      I will do, once there’s a bit of activity on the wall.
      And then I’ll let those guys know they can find me there!

      And you haven’t replied to my plugin email yet!


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