3 Ways Non Fiction Writers And Bloggers Can Generate Content Ideas

This article is about strategies you can use when you know you need to write content, but you are not sure what you’re going to write about.

These strategies can be used to generate content at any time. But they can be especially helpful when you’re facing the blank page and your article bank is depleted.

Strategy 1 - The Expanded List Post

List posts are very popular forms of content. They generally rank well in search engine results, people like to read them, and they often get shared around on Twitter, Facebook and the look.

We can take advantage of all that – and at the same time use the concept of a list posts to generate some new content and ideas.

Here’s how it works.

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A Productivity Tip For Writers – The 500 Club

This lesson is about a ‘productivity’ tip that I stumbled upon this week that I’ve started using and it’s really helping me.

So What’s The 500 Club?

I came across this concept and the term on the website of a writer and writing teacher called Randy Ingermanson.

Ingermanson talks about one of the biggest problems writers have is having a bottleneck in producing first draft copy – or in laymen’s terms getting words on paper.

His solution is to join ‘the 500 Club.’

How Do You Join The 500 Club? And What Are The Benefits?

There’s no real club called The 500 Club – though maybe there should be. Instead it’s an idea – and what you do is you commit to writing 500 words a day, 7 days a week, 52 weeks a year.  And so on.

If you did that, you’d produce approximately 180,000 words a year.

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8 Lessons For Kindle Book Publishers From Modelling Steve Scott

When One Spoon went on hiatus nearly two years ago I unsubscribed from most of the marketing type lists that I used to be subscribed too. There were only two I didn’t unsubscribe from. One of the two lists that I remained subscribed to was Steve Scott from http://www.stevescottsite.com/. (The other one in case you’re interested was Marcus Sheridan over at The Sales Lion.)

And I’ve been watching Steve’s progress with great interest. And recently it seems that Steve has been everywhere being interviewed about his success with Kindle. Plus he’s also detailed his strategies and their results over the last year or so.

If you don’t know who Steve is a good snap shot of his success can be found on these posts:





And from those posts here’s an excerpted list of his income from the last year or so presented on a month-by-month basis:

  • May 2013 – $10
  • June 2013 – $760
  • July 2013 – $375
  • Aug 2013 – $265
  • Sept 2013 – $2330
  • Oct 2013 – $3015
  • Nov 2013 – $4285
  • Dec 2013 – $15,310
  • Jan 2014 – $19,143
  • Feb 2014 – $14, 146
  • Mar 2014 – $16,623
  • Apr 2014 – $13,787
  • May 2014 – $61,751
  • June 2014 – $50, 320

Now these figures aren’t the whole story, there are expenses (that Steve also lists in his posts), but I think they’re pretty interesting figures. And major kudos to Steve for being so transparent about his results.

Those four posts I linked above are definitely worth checking out because Steve lists his traffic and subscriber numbers as well as his income…and those metrics have experienced similar levels of growth.

(Paul’s Note: Steve has other books out there in Kindle land than the ‘habit’ books that he writes – this income just represents income from those habit books.)

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Why One Spoon Is Coming Back

18 months ago I put this blog – One Spoon At A Time – on hiatus and I truly thought it would never come back. At one stage as I was reorganizing my websites I nearly junked it totally.

But now I’m glad I didn’t.

Because I’m going to start posting here again.

So Why Is One Spoon Coming Back?

When I originally put One Spoon on hiatus I did so because I was moving into other areas not connected to the things I’d been writing about – like video marketing and content marketing and so on. Plus my main business website – my how to play bass site was getting busier and busier. And I just didn’t have the time anymore.

Now I’m still working on my main bass website. And the other main project that drew me off too is still ongoing. And hopefully will always be.

But something happened that has eventually led to this post and the site starting up again.

I Needed To Teach My Friend How To Write

A friend of mine is great at video and audio – but he hates writing. And due to a strange combination of circumstances he has been put in the situation where he can’t record video or audio and can only communicate with his audience by writing.

So he’s needed to learn how to write.   (Paul’s Note: by “learn how to write” I don’t mean the physical act of shaping letters and learning to read them, and then combining letters to form words and so on. What I mean is how to write reasonable quality articles and posts for a commercially minded website.)

Like all of us when we need some help we look to our friends and family, see who can provide the help that’s needed, and reach out.

In his circle, the only person he knows who can help him learn to write is me.

So I’ve been creating a series of lessons for him that are helping him learn how to do this. We started with why web content is so important for a small business and then moved onto what’s unique about web content. And then slowly but surely we’ve gradually worked through the need for outlining, worked through turning the outline into an article, worked out how to use the article to direct web visitors to more pages on the business website.

And we’re about to start on some simple editing tips.

That Sounds Reasonably Linear Right?

It does.

Only every so often I’ve needed to create a lesson on a topic that detours from the main thread. And some times those detours grow into a mini series that’s four or five lessons long.

And then we circle back and pick up our ‘writing’ strand again.

These detours aren’t always about writing, but they’re always connected to HOW writing affects your business, and how writing is intrinsically connected TO your business.

In writing these series of lessons it occurred to me that:

I Know More Than I Thought I Knew

Not only that. Because of all the years I’ve spent studying deliberate practice and how to use it as a teacher, I’m also good at taking that knowledge and turning it into actionable lessons.

And I thought: if these lessons are helping my friend, they might help other people.

And just like that….One Spoon came back into the picture.

So Who Is The ‘New’ One Spoon For?

In the past I’ve written lots of video articles and video marketing articles. But here’s the truth: video is something that I do because I have to. Writing (and teaching writing) is something that I do because I love it.

So One Spoon is for writers. And folks who want to improve their writing.

There are still video articles in the archive…I’ve left them on the site. Though they are all out of date and someone once said that internet years are like dog years, so they are seriously out of date.

So if you’re interested in writing…stick around because I’m going to start posting some writing articles very soon. If you’ve got any questions you’d like to see answered…you can try posting a comment and I’ll try and answer it. If your question is really good it might get turned into an article.

Posting Schedule

I haven’t even worked out my posting schedule yet. I still have lots of time commitments, so for now it’s probably going to be once a week. As it’s Monday today…and I’ve written what I need to…I’ll close simply.

See you next Monday.

One Spoon At A Time Is Going…Going….

Nearly a year ago I posted that One Spoon At A Time was on hiatus.

Things have moved on since then and I can’t see that I’ll ever revive One Spoon At A Time. I’m going to leave the web site up for a while as people are still finding some of the articles and appear to be getting value from them.

The three main topics I’ve talked about on One Spoon are: Writing, Marketing and Video Marketing.

There are two sites I recommend you check out and subscribe to if you are interested in these topics.  For writing and marketing, check out Sean D’Souza at Psychotactics.

And for video marketing check out Steven Washer at Brainy Video.