The YouTube Advertizer’s Playbook

by Paul Wolfe on May 10, 2012

YouTube just published the ‘YouTube Advertizer’s Playbook’ – which is a 120 page eBook that gives a broad overview of the process of generating traffic with videos and specifically YouTube.

If you’ve already got the YouTube Creator’s Playbook, consider this book as a supplement to it.

Although it’s much more of an overview than the Creator’s Playbook, this new book from YouTube does have some interesting stuff in it – notably how to go about using Google AdWords to get traffic to your videos.  (YouTube calls it jump starting your business).

Now YouTube is owned by Google – so they do have a vested interest in recommending you use AdWords….but if video marketing is part of your toolbox, it’s definitely worth downloading and checking out.

You can download it here:

http://www.youtube.com/yt/advertise/advertiser-playbook.html

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Content Marketing With Video Tip 15 – Leveraging Other People’s Videos Part 2

by Paul Wolfe on May 1, 2012

In my opinion video is a must-have tool in the content marketing toolbox.  It’s not just my opinion though, check out this post from Pat Flynn:

If I Had To Start Over…This Is What I’d Do Differently

or this one from Marcus Sheridan (The Sales Lion):

The Most Important Small Business Video Marketing Tip You’ll Ever Receive

But video is so hard, right?  Actually, it’s not….but whilst you’re climbing the learning curve of video you can start leveraging other people’s videos in your content marketing!

 Leveraging Other People’s Videos Part 2 [click to continue…]

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The Hero In Question (On Video) – Guest Post by Jason Fonceca

April 26, 2012

Paul’s Note – I’ve been sat on this guest post from Jason Fonceca for nearly two months now for many reasons.  Jason has been really cool about it and not hassled me (yet) – and I’ve finally made the time to get round and publish it! So – only six weeks later than I planned…..over [...]

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Content Marketing With Video Tip 14 – Leveraging Other People’s Videos Part 1

April 23, 2012

If you are doing content marketing for your business (whether online or offline) video is becoming a crucial tool in your playbook.  If you’re lucky none of your competitors are using videos in their promotional strategies.  But if you do have competitors using video, you can leverage their videos in your content marketing!  This mini [...]

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Content Marketing With Video Tip 13 – The Call To Action Part 3

April 17, 2012

Video can be a great tool in the content marketer’s toolbox.  And in the last two tips on Calls To Action we’ve looked at the importance of the Call To Action, where you should place it in your video, and three elements of an effective call to action. Now in a previous Content Marketing With [...]

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Content Marketing With Video Tip 12 – YouTube SEO

April 10, 2012

If you’re going to use video in your content marketing mix then YouTube should absolutely be part of your strategy. And if you’re going to use YouTube you need to learn how to optimize your videos in accordance with YouTube’s guidelines. There’s a resource that YouTube themselves publish that is required reading for video content [...]

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Content Marketing With Video – Tip 11 – The Call To Action Part 2

April 7, 2012

In the last content marketing with video tip, we started looking at The Call To Action.  In particular we looked at the placement of the call to attraction for attraction videos.  And in my opinion the best placement of the Call To Action is somewhere at the beginning of the video. In this content marketing [...]

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Content Marketing With Video Tip 10 – The Call To Action Part 1

April 2, 2012

In Tip 8 – Know Your Video’s Purpose – I talked about three different types of videos.  Those three different video types were: To attract people to your website (attraction videos). To persuade people to buy your products or services (conversion videos). To help people who’ve brought your products or services actually use them (consumptionvideos). [...]

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Content Marketing With Video Tip 9 – To Backlink Or Not To Backlink

March 26, 2012

So you probably know that videos that you upload can show up in the internal search engine of the video aggregator you’ve uploaded it to (e.g. YouTube, Vimeo, Blip TV, etc) AND in Google. Recently I saw a ‘goo-roo’ post a report that suggested a great way to speed up the process of getting your [...]

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Content Marketing With Video Tip 8 – Know Your Video’s Purpose

March 17, 2012

What’s the first question you should ask yourself before you sit down and plan a video for your content marketing strategy? It’s this: What is the purpose of my video? Why Is Knowing Your Video’s Purpose So Important?

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Content Marketing With Video, Tip 7 – Avoid Copyright Problems

March 8, 2012

If you watch videos on YouTube you’ll probably notice that there are lots of uploaded videos that contain copyrighted material on the ‘Toob.  And that the ‘Toob seems to have a relaxed view on folks uploading clips with copyrighted material on it. Here’s the thing though: Uploading videos with copyrighted content is against the terms [...]

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Content Marketing With Video Tip 6 – How To Upload Longer Videos To YouTube

March 1, 2012

In today’s Content Marketing With Video Tip, I want to show you how to enable your YouTube account so that you can upload videos that are longer than 15 minutes long.  This is a simple process that will take you around 60 seconds. And yep, you read that right.  Just 60 seconds.  So here’s the [...]

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Content Marketing With Video – Tip 5 – The Real Truth About Video Length

February 27, 2012

If you listen to the Video Marketing ‘goo-roos’ out there on the old Interwebz, you’ll often hear advice like this: “People’s attention spans are short….your videos should be short, ideally two to three minutes long, no more.” I call Complete And Utter Bullshit on this. Case For the Prosecution Part 1 – Wine Library TV [...]

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Content Marketing With Video – Tip 4 – Lose the Umms And Ahhs

February 20, 2012

Video is a great tool to have in your Content Marketing toolbox.  Even short videos can demonstrate your authority and expertise in a way that’s hard to replicate with written posts. Think about it – in just a 60 or 90 second video you’ll get a healthy dose of personality, tone of voice, body language [...]

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Video Marketing Tip #3 – Brand Your Videos

February 16, 2012

If you put your videos on YouTube – and I can only think of a few instances where you shouldn’t – then you’re giving up control on exactly where these videos will end up on the old Interwebz. That might sound scary at first – here’s what I mean: under each video is a ‘Share’ [...]

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Video Marketing Tip #2 – You Don’t Own Your YouTube Channel

February 13, 2012

You’ve probably all seen the incredible YouTube stats…over 3 billion views a day, content upload every week that’s equivalent to 240,000 full length films, and so on. And if you’re going to do use Video in your Content Marketing then YouTube should be one of the primary channels you explore, as it’s the 800lb gorilla [...]

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Video Marketing Tip #1 – How To Get More Views On Your Videos

February 11, 2012

(Paul’s Note: This is the first of a series of short, sharp video tips.) I’m helping a friend of mine with a really exciting video project. Let’s call him Mark (as that’s his name). We were talking on the phone the other day and he asked this question: “How do I get more views on [...]

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Competition Time

February 6, 2012

Hey everyone I was going to post an article on Tutorial Marketing for you today….that will now come on Thursday.  Instead I have a competition for ya…. Here’s the deal….if you’ve been following me on The Spoon for a while you’ll know that my main website is a bass guitar website.  And the success of [...]

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5 Reasons Why You Should Use Video In your Content Marketing

January 30, 2012

Video and Content Marketing are two topics that – separately – are hot in 2012, and only going to get hotter as they get bigger.  In case you haven’t heard the statistic, Cisco Systems estimates that 90% of web traffic will be driven by video by the end of 2013.  And Content Marketing is definitely [...]

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How Bloggers and Content Marketers Can Generate Unlimited Video Ideas

January 23, 2012

Paul’s Note – today’s post came about following an exchange of emails with Adrienne from www.AdrienneSmith.net.  We got to talking about video and Adrienne asked me if I could help her with something that she was having some problems with. And that something was this:  “How do I come up with ideas for videos?” Now [...]

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