One Spoon At A Time Is Going…Going….

by Paul Wolfe on February 25, 2014

Nearly a year ago I posted that One Spoon At A Time was on hiatus.

Things have moved on since then and I can’t see that I’ll ever revive One Spoon At A Time. I’m going to leave the web site up for a while as people are still finding some of the articles and appear to be getting value from them.

The three main topics I’ve talked about on One Spoon are: Writing, Marketing and Video Marketing.

There are two sites I recommend you check out and subscribe to if you are interested in these topics.  For writing and marketing, check out Sean D’Souza at Psychotactics.

And for video marketing check out Steven Washer at Brainy Video.


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One Spoon At A Time Is On Hiatus…

by Paul Wolfe on March 2, 2013

Will it come back?

At this point in time (March 2013) I truly don’t know.  Life has taken a different turn in the last few months….and I’m having a blast following that turn and seeing where it leads.

I’ll be back in a couple of months with an update….I’ll know more then.


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3 Lessons From 10,000 YouTube Subscribers

November 28, 2012

On Monday I posted about passing a milestone on YouTube – going over 3 Million Video Views.  The sharp eyed amongst you would have noticed that I was closing in on another milestone – that milestone of course is 10,000 Subscribers. In the last 30 minutes I passed that milestone: And here’s three lessons learned […]

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3 Lessons From 3 Million YouTube Views

November 26, 2012

So last night whilst I was asleep I passed 3 Million YouTube views: So I thought it would be a good moment to share my three biggest learnings from posting videos to YouTube. 1.  Consistency YouTube can be a great source of traffic for your business….but you have to be consistent.  You have to think […]

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Great Example of Video Article And Deconstruction

November 2, 2012

Copywriter Jeff Sexton recently posted a fabulous deconstruction of a great video article. You can find Jeff’s Deconstruction here: Explanatory Video Done Right Jeff is a really clever guy, and one of the few people I follow on a regular basis.  Here’s the video he deconstructs: Seriously, go check it out.  And leave a comment […]

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Incorporating Video Into A Teaching Product – Interview Segment

October 15, 2012

Here’s a segment of a wide ranging 60 minute interview I did today with Joanna Penn (who you can find  In this video segment we discuss an example of using video to create a paid product – and we talk about how one of Joanna’s clients could perhaps do it.  (This example client teaches […]

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Dealing With Comments On YouTube – Content Marketing With Video

October 8, 2012

If you’re using video as one of the planks in your Content Marketing strategy – and if you’re not, you should be! – then the first place you should be syndicating your videos is YouTube.  (For the rest of the places your video should be syndicated to, please check out The Content Marketers Video Playbook.) […]

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Video Marketing: How To Waste Your Call to Action

October 1, 2012

This post could also be entitled: The One Thing All The Video “Goo-Roos’ Get Wrong. Now this is a ‘fresh’ screenshot from my bass guitar website – and you’ll see that I’ve got nearly 2.8 million views and 9,100 subscribers.  Some people will think those are great stats – and some people will think those […]

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Video Marketing: Streaming Live To YouTube with Google Plus Hangouts

September 18, 2012

If your YouTube channel is anything like mine, then when you go into your Channel settings your screen will look a bit like this: Now I’ve been meaning to dive into that interesting line of text that I’ve surrounded with a nice, juicy red rectangle. But events overtook me – and before I got into […]

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How To Give Your Video A Title That Attracts Viewers AND The Search Engines

September 12, 2012

Today I received the latest newsletter from Marcus Sheridan aka The Sales Lion.  In his latest newsletter Marcus talks about bloggers who are struggling to get traffic to their articles – and a common problems that Marcus finds is people who are writing credible content with poor headlines. And this ties in really nicely – […]

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What Are The Five Cs of Content Marketing With Video?

September 4, 2012

Content Marketing with Video is a topic I’ve been writing about for most of the year….and will continue to write about it for a while yet. This post came about as an answer to a question that a visitor to the web site asked me.  In the email I was asked to sketch out the […]

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How Seth Godin Broke My Analytics!

July 30, 2012

Here’s a slightly different post that I thought I’d share  – and a few people have emailed me about it so I thought you might be interested.  It relates to my bass guitar website – which is my main site. Let’s start off with a screenshot from Google Analytics of traffic from Jun 12 to […]

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Content Marketing With Video 20 – Video Responses And Your Own Website

July 23, 2012

In Content Marketing With Video 19 I talked some more about Video Responses….and how you could use Video Responses as a powerful technique to actually generate content ideas that would fly from Day 1 in terms of views and traffic. Now as well as making that video a video response to a popular video by […]

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Content Marketing With Video 19 – More About Video Responses

July 14, 2012

In Content Marketing With Video Tip 14 we looked at video responses. And video responses are a tactic for getting more views on your videos on YouTube.  And most people are not taking full advantage of video responses. A couple of guidelines for you: Every video you post to YouTube should be a video response […]

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YouTube Unveils Dashboard Page

July 4, 2012

So I was just prepping a tutorial on Playlists for my upcoming course The Content Marketers Video Playbook.  And I noticed this in my Video Manager: So the fact that it had ‘New’ plastered next to it, and the fact that I’d never heard of a ‘Dashboard’ made me automatically click on it. Introducing The […]

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How To Be Successful With Video – The Logs In The Fire Success Code

June 29, 2012

Paul’s Note: Today’s post is a post written by my friend and mentor Sean D’Souza.  It was originally published on his blog – but I asked him if I could republish here and he very graciously said yes.  There’s author links at the end of the article – I highly recommend you go subscribe. Imagine […]

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Content Marketing With Video 18 – Video Guest Posting Part 1

June 19, 2012

This is the first in a short series within a series on Video Guest Posting. Before I go into some strategies and tactics on Video Guest Posting (which will be later posts in this mini-series), here’s an example of a ‘video guest post.’ Background On The Video Guest Post Danny Iny from Firepole Marketing recently […]

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Content Marketing With Video 17 – Why You Shouldn’t Embed Playlists

June 15, 2012

Using playlists on YouTube is a great way to help get more views on your videos, improve your video rankings, organize content and more.  But there’s one option that’s available with Playlists that you shouldn’t take. And that’s embedding a playlist on your website or blog. Why You Shouldn’t Embed A Playlist On Your Website […]

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The Content Marketers Video Playbook Is Coming…

June 11, 2012

Over the last few months I’ve posted a bunch of ‘content marketing with video’ tips.  (And there’s still a bunch more to complete the series).  Part of what that series of tips has been leading to is a training course I’ve been slowly putting together called The Content Marketers Video Playbook. The Content Marketers Video […]

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The Best Spam Comment Ever?

June 5, 2012

Spam comments are a pain in the ass right?  We all get them despite adding plugins and blocking IP addresses and all that nonsense. I got a spam comment about two weeks ago – and have been meaning to share it because: it’s funny! it’s instructive I’ve got the ‘GASP’ plug in installed here on […]

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